05 Feb Social media-savvy, but there’s always much to learn
I’m a fairly social media-savvy guy. I keep track of the latest trends and enjoy trying out new tools. Over the years, I’ve been part of teams that have won awards on their usage of social media, and I put together numerous presentations for the Society of Professional Journalists and others on how to journalists take leverage social media their advantage.
I stay active on the major social media networks — Facebook, Twitter (verified), LinkedIn and Instagram. But as I learned in my Introduction to Digital Communication class Tuesday, there is always much to learn in this quickly evolving field.
Everyone in the class was asked to give a short presentation of a social media platform, most of which came from the Brian Solis Conversation Prism. I chose Swarm, the game check-in app developed by Foursquare. I didn’t get to give my presentation yet in class because time ran short, but everyone did a great job, and there are several platforms that I want to delve into further. They include:
- Snapchat. This has become a very popular social network among the selfie generation, and honestly, I just haven’t needed to play around with it much. It also didn’t seem very intuitive to me. But by the end of class, almost everyone had signed on and connected to one another. I’m curious if we’ll actually communication with each other this way. And more and more journalism organizations are finding uses for it, so it’s important that I get on board.
- Periscope. This is a live video streaming app for iOS, purchased purchased by Twitter for a reported $100 million in March 2015, is a really interesting way to see what’s happening in the world real-time, with interactive features between the broadcasters and those following along. I used it a couple of time in breaking-news situations, but there are definitely other applications, like behind-the-scenes interviews and even featured programming.
- Slack. This team-messaging app apparently is one of the fastest-growing tech startups in terms of usage of all time. It basically streamlines communication and helps to do away with cluttered email inboxes. My wife’s company uses this, I’ve tried it, and it’s being used by numerous big media companies, including The New York Times, which has used it for live blogging.